SRMG Launches SRMG Media Solutions (SMS): Revolutionizing Advertising with Data-Driven Strategies and Unmatched Audience Reach

Riyadh, 17 March 2025 - SRMG, the MENA region’s largest integrated media group, today announced the launch of SRMG Media Solutions (SMS), a next generation, data-driven platform designed to deliver innovative, results focused advertising strategies. Building on the 35-year legacy of Al Khaleejiah, a pioneer in driving revenue growth and fostering strategic partnerships, SMS empowers brands to connect with over 170 million users worldwide through cutting-edge digital, TV, audio, and print channels.  

As the exclusive media sales representative of SRMG’s extensive brand portfolio, SMS leverages the group’s position as the MENA region’s leading integrated media powerhouse. SMS will represent prestigious brands such as  Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Hia, Sayidaty, Billboard Arabia, Manga Arabia and Thmanya, offering advertisers access to a diverse mix of digital platforms, TV, audio, print, industry-leading advertising models, immersive storytelling, branded content, and experiential IPs such as the Billboard Arabia Music Awards and Hia Hub. 

Unmatched Global Reach and Data-Driven Precision 

With a global reach of over 170 million, SMS provides brands and advertisers with unparalleled opportunities to engage audiences worldwide. By leveraging proprietary first-party data and AI-driven audience segmentation, SMS delivers personalized, results-oriented campaigns that drive growth, innovation, and profitability. Advanced analytics and multi-platform activation ensure precise audience targeting, enabling brands to connect with the right consumers at scale.  

Jomana R. Alrashid, CEO of SRMG, commented, "The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy we’ve built with Al Khaleejiah, and I’m excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. In an era where data is reshaping how brands connect with audiences, SMS provides advertisers with the tools they need to navigate this dynamic landscape. Our strategic approach—combining SRMG’s unrivaled reach with data-driven precision—ensures that SMS is not just another media sales house, but a game-changer in the advertising space. As the industry moves towards AI-driven marketing and targeted content strategies, SMS will play a crucial role in shaping the future of advertising in the MENA region and beyond.”

The launch of SMS comes at a time when the market is experiencing significant growth. According to IAB MENA, the MENA digital ad spend market saw a remarkable 13.6% increase, surpassing $6 billion for the first time. This surge highlights MENA as one of the fastest-growing media markets, driven by a 15% rise in video consumption. Key factors fueling this growth include greater internet and mobile penetration, a large youth demographic, high social media engagement, a booming e-commerce sector, and increasing video content consumption. Leading the charge are Saudi Arabia, the UAE, and the broader GCC region. 

Ziad Moussa, Managing Director at SMS, commented: "SMS offers advertisers unmatched opportunities to connect with their audiences across our diverse portfolio of leading digital, audio, and TV platforms. As we continue to innovate with new products and IPs, we empower brands to deliver meaningful, measurable results, unlocking sustainable growth and long-term success for our clients." 

Join the Future of Advertising

With its unmatched reach, innovative solutions, and commitment to excellence, SMS is poised to redefine the media and advertising landscape in the MENA region and beyond. To learn more about how SMS can transform your advertising strategy, visit srmg.com or contact [email protected]